tourism・experience・eat・shopping 2023.12.14

The taste of the “original red sweet potato tart” passed down for over 30 years “Okashi Goten”

Writer

三好優実

A web editor and writer from Kagawa Prefecture. Sometimes public relations. Since 2014, he has moved to Okinawa (where he would like to live forever if possible). He is the author of the book ``Kagawa Prefecture Aru Aru''.
https://note.com/yumi03

Photographer

小橋川恵里奈

A photographer from Okinawa Prefecture. He moved to Tokyo in 2006 to study under Tomohiko Tagawa, and became independent in 2008.
He mainly shoots magazines, advertisements, portraits, etc.

List of articles

Beni-imo tart has been loved for over 30 years.

Onna Village is located on the west coast, almost in the center of the main island of Okinawa. It has grown as a tourist resort by taking advantage of its location, which is blessed with a rich natural environment such as white sand beaches and the blue ocean with coral reefs. In one of Japan’s leading resort areas, there is the Onna Village branch of Okashi Goten, which sells the ”Original Beniimo Tart” that has been loved for over 30 years.

Many souvenirs in a building with Shuri Castle motif

As you drive along the coast, you will see a vermilion gate reminiscent of Shuri Castle. Once you pass through the dignified gate and enter, you will find many sweets lined up inside the store, which is modeled after Shuri Castle. It is also a popular shopping spot as it is not only filled with Okashi Goten products, but also a wide variety of souvenirs representative of Okinawa, such as traditional crafts such as Ryukyu glass and shisa dog statues, accessories, and alcoholic beverages.

When you visit this place, the must-buy is the signature product, the “Original Beni-imo Tart.” This is a historical sweet that has been on sale since 1986. While preserving the same taste as ever, we are also developing a variety of new products based on Beniimo Tart. The development has been wide-ranging, including the “Raw Sweet Potato Tart” with creamy red sweet potatoes, the “Cheese Tart Cake” with a baked cheesecake with a marbled surface made of red sweet potatoes, limited-time collaboration products, and a sweet potato tart style for dogs. Various biscuits. I want to try different types.

Limited to Onna Village! Beni-imo tart making experience

Among the many stores, the Onnason store is unique in that you can experience making red sweet potatoes. The time you spend making the only one-of-a-kind red sweet potato tart with your friends and family will remain in your memories. You can eat the finished red sweet potato tart yourself or give it as a souvenir for your friends and family! The experience lasts about 1 hour, and it takes about 2 hours to receive the finished product, making it a total of 3 hours, so we recommend making a reservation early and enjoying shopping and eating after the experience.

Also pay attention to the view from the tart making experience corner. You can see the emerald green ocean from the large windows, and enjoy making tarts with the beautiful ocean of Onna Village in the background. Tarts made with a healthy mindset are sure to turn out even more delicious! During the experience, you will also be making your own boxes to put the tarts in, so it will be fun to write illustrations and messages while thinking about the person you are giving the gift to.

You can enjoy the whole day, including lunch with a spectacular view and a manufacturing tour.

After you finish your shopping and experiences, be sure to head to Restaurant Churaumi, where you can enjoy a meal while looking out onto the sea of Onna Village. At the restaurant, where all seats have an ocean view, you can enjoy dishes made with Okinawan ingredients while looking out at the ocean from the large windows. No matter who you come with, you’ll be able to enjoy a wide variety of dishes such as seafood sea grape bowl topped with fresh seafood, island pork bowl packed with sweet meat, and red sweet potato tsukemen that can only be found at Okashi Goten. There is a wide variety of drink menus with a tropical feel, and of course there are drinks with bright colors that look great in photos, but you will also be interested in the “Beni-imo Cream Soda” that is unique to Okashi Goten.

After filling your stomach, you can enjoy sweets made with red sweet potatoes in the parlor, or take a tour of the red sweet potato tart factory line. Your eyes will be glued to the red sweet potato tarts flowing one after another.

There is also a spectacular beach behind the store.

The store faces the sea, and if you go down the stairs next to the store, you can see the emerald green sea up close and spot islands in the distance. It’s also a memorable experience to take photos of family and friends. Please enjoy the charm of Onna Village and red sweets to your heart’s content at Onna Village branch, a delicious, fun and memorable sweets shop.